The Challenge
We quickly learned that Bellwether was a place where brilliance was paired with deep care for others. Out of this came our goal: to create a brand that balanced the organization’s reputation for excellence and human connection. The design needed to engage audiences across all of Bellwether’s resources, which are packed with robust information on complex challenges in the education space.
The Results
- A brand infused with warmth and sophistication
- A simplified name (dropping “education partners”)
- Small but impactful changes to messaging
- A new website and updated resources to rightfully position Bellwether as a thought leader
