The Challenge
Aldine Independent School District is the 11th largest district in Texas, offering a dynamic and unparalleled education that guarantees choices and opportunities for all of its students.
From launching its new brand, to rolling out its five-year strategic plan, to crafting executive communications for new school openings, Matterlab has served as Aldine ISD’s strategic communications partner since 2018. Together Aldine and Matterlab have redefined the district’s communications and equipped team members at all levels to serve as true brand ambassadors. Aldine ISD’s communications work has been nationally recognized and serves as a benchmark for other urban school districts.
The Results
- District rebrand
- Team-wide strategic plan alignment and communication tools
- Internal communications, team structure, and team culture enhancements
- Two strategic plan rollouts
- Cohesive communication strategy and execution
