The Challenge
Oakland Promise advances equity and economic mobility through cradle-to-college-and-career achievement in Oakland. After 7 years of growing, evolving, and proving that opportunity changes everything, Oakland Promise advanced as a Measure AA implementation partner. At that pivotal moment of change, the leadership team sought a strategic communications partner to help rethink the organization’s value proposition and impact.
The Results
Oakland Promise partnered with Matterlab to enhance its organizational identity and strategic messaging, positioning the organization as a leader at the forefront of critical conversations about college access at the state and national levels. Together, we created new messaging that better reflects Oakland Promises’ new identity.
