“Matterlab has helped our school tremendously with marketing and recruitment during our busiest times of the year. Having been former educators, the staff is extremely helpful and knowledgeable about marketing and recruitment for schools. The ads they’ve produced on social media have definitely broadened our presence in our community and surrounding communities. Matterlab requires minimal work on our end and our enrollment has definitely increased due to their campaigns.”

— Kristen McDowell, Marshall Academy

The challenge to find the just-right fit school for students is twofold: First, families are always seeking the best possible educational opportunities for their students, and that can often mean outside of their traditional neighborhood schools. Second, school enrollment has been a challenge for charter schools seeking to create impact in communities across the United States. Existing efforts — boots on the ground, direct mail, and family referral programs — were producing sluggish and inconsistent results. There had to be a way to build awareness for families and build a stronger recruitment strategy for schools — and that’s where Matterlab came in.