Navigating Language Shifts While Staying True to Your Mission

by | April 28, 2025

Our sector is faced with an incredible challenge. The current administration’s aggressive anti-DEI agenda is actively undermining social impact organizations’ freedom of expression, pressuring you to dilute your messaging and compromise your values. As terminology that was once widely embraced becomes politically charged, many mission-driven organizations find themselves at a crossroads—wondering whether to adapt their language or stand firm in their existing communications approach.

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